Creative Design & Social Marketing Solutions
Aureus Media Design is a Media Design & Development Agency specializing in Website & Multimedia Design, Brand & Market Services, and Social Media Management.
It was established in 1997 to offer our clients business marketing solutions employing the latest technology, integrated marketing strategies, and all within affordable cost structures.
We established a proprietary network of independent professionals, lowering overhead costs and allowing customers to efficiently implement highly customized features, solutions, and business applications based upon a “Phase” or a “Menu-Oriented” pricing structure.
Aureus Media Design Agency is dedicated to providing our clients with guaranteed “concept-to-completion” media design & development products and market services.
Our Mission is to provide products and services that surpass the expectations of every client.
Providing solid, effective creative solutions for business applications delivered on time and within or under budget, is what Aureus Media Design excels at.
We offer an array of support services to enhance our solutions by providing turnkey packages designed to take the guesswork out of post-project production. Services such as Website Hosting, Site Maintenance & Support, and Search Marketing, Social Media Market Strategy & Platforms Management.
Regardless of the Project Type or how demanding the Scope of Work is, we can provide you with a complete solution, specifically designed to achieve Strategic Goal Objectives, maintaining project cost margins.
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Company Identity
Longevity and sustainability in providing excellent products and services drive the biggest brands. Brands that have real power. Measurable power. In the hands of a leader, a brand can inspire a company in the same way a standard can inspire a nation. It is the essence of leadership and differentiation, providing direction, clarity of purpose, and inspiration.
Our firm specializes in delivering a particular kind of marketing communication. We focus on helping companies understand, craft, measure, and leverage the essence of their company brands — what we call the Aureus Brand Asset.
Our approach to brand marketing transforms the way companies do business. We use objective measures and proprietary empathic methodologies to create superior brand engagement and intelligence. We create media, campaign strategy, and deployment designed to fully immerse and emotionally engage higher returns for any Call to Action.
Consider some of the world’s great brands: Coca-Cola GE, Disney, Ford, IBM, and Microsoft. All-powerful, vibrant properties that command a premium price — primarily because these brands are recognized and aggressively managed as potent business tools.
Their leadership understands that a powerful company brand can weather crises more easily, slow market share erosion, and rally employees. Powerful brands influence customer preference, strengthen the bottom line, and can even boost market valuation. Yet for many companies, the brand remains an uncultivated business asset.
Company identity refers to the actual company name, its representative logo, and tagline — its visual expression or its “look.”
Company image is the public’s perception of a company, whether that perception is intended or not.
Company branding, by contrast, is a business process — one that is planned, strategically focused, and integrated throughout the organization. Branding establishes the direction, leadership, clarity of purpose, inspiration, and energy for a company’s most important asset, its corporate brand.
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The Aureus Brand
An Aureus Brand conveys the essence, character, and purpose of a company and its products and services. It’s the heart and soul of the brand from which all outward expressions emanate. When effectively managed and communicated, the Aureus Brand has tremendous power.
A brand becomes an Aureus Brand when it has been defined, directed, and understood by all audiences.
Aureus Media’s capabilities are wide-ranging but centered precisely on getting every ounce of productivity from your corporate brand — on ensuring your brand works its hardest on your company’s behalf.
We have proven that Aureus Brand Power has an impact on a company’s financial performance that can be measured and tracked over time. And while no two branding initiatives are alike, the same basic disciplines are applied — intelligence, strategy, communications, and management.
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We Are Brand Strategists
The world’s most powerful brands are never accidental. They grow out of long-term strategies based on superior insight into brand dynamics: where the brand lives, who it affects, and how it affects them, its inherent strengths and weaknesses, barriers, and opportunities. Grounded with intelligence and driven by leadership’s commitment, the optimal Aureus Brand Strategy is a finely tuned, precision instrument that guides all expressions of the brand.
Wondering what your corporate brand is…exactly? If it hasn’t been planned and isn’t strategically focused, it’s what we call an accidental brand. On the other hand, if it has been effectively managed, it should convey the essence, character, and purpose of your company and your products.
The corporate branding process affects all forms of communications, from advertising to public relations to product packaging. It is the intentional declaration of who you are, what you believe, and why your customers should put their faith in your products.
Your brand distinguishes you from your competitors. And most importantly, corporate branding is the promise that your company keeps to your customers, prospects, business partners, stockholders, and employees. Investing in your brand is investing in your company’s future.
Through an in-depth analysis of more than 800 Fortune 1000 companies, we’ve proven that corporate branding efforts have a significant, measurable impact on financial performance. A strong brand will enrich your bottom line and boost your stock value, as well as influence consumer preference.
The logic behind the impact of branding is simple: if consumers are more familiar with your brand, they are more likely to feel more favorable toward you and to purchase your products. This will have a positive impact on sales, earnings, and cash flow. In much the same way, as investors become more familiar with your company, they are more likely to have a favorable perception of it. A stronger corporate brand image will positively impact your stock price by an average of 5-7 percent, depending on your industry. When managed properly, brand ROI can extend beyond this point.
Your brand also has significant internal value. A strong corporate brand generates and sustains momentum. When clearly articulated, a brand’s position becomes a rallying cry for the troops and smoothes out rough spots during times of challenge and change. If everyone in your company understands your brand’s promise and knows that he or she will be rewarded according to their personal commitment to the promise, company politics, and issues of personal turf begin to disappear.
To maximize its effectiveness, your company brand must be understood by all key audiences: customers, prospects, business partners, regulators, analysts, the media, employees, and all other groups that determine the viability of your company to do business. All corporate communications should work together to have a positive impact on familiarity and favorability.
We empower companies like yours to release the power of their brands, and to leverage them to their full business potential.
Can your company brand’s impact on business performance really be measured? You bet.
To succeed in today’s increasingly competitive environment, you need superior brand intelligence. We’ll arm you with the critical insight you need to build the optimal corporate brand strategy. And we’ll show you how returns from a well-managed brand can be greater than those of any other business activity.
Our proprietary diagnostic tool, Aureus Brand Analysis, quantifies brand power in both a competitive and historical context. It identifies key opportunities for building your brand. It also identifies those competitors who are most threatening to your brand. It provides a whole new way of looking at the power of media.
Your company brand is a potentially powerful business asset. We’ll help you maximize its value.
When we undertake a project, we do it intending to become partners – partners in the quest for brand leadership. In all kinds of industries, we help our clients to really, deeply understand their businesses, and to manage their brands in the most productive ways possible. And we stick with our clients over the long term, providing necessary leadership and advice long after their brands are established.
FOR MORE INFORMATION, please contact us at (406) 382-9323, Monday through Friday, 9-5 pm (MST).
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